Best Email Marketing Software for Nonprofits
In the world of nonprofits, effective communication is key to building meaningful relationships with donors, volunteers, and supporters. Email marketing remains one of the most powerful tools for achieving this. However, with limited budgets and resources, choosing the right software can be challenging. This article explores the best email marketing software for nonprofits—focusing on affordability, features, and usability.
Why Nonprofits Need Email Marketing Software
Nonprofits rely on email marketing for a variety of purposes—fundraising campaigns, event invitations, newsletters, volunteer recruitment, and advocacy efforts. Email marketing software allows organizations to:
- Send personalized messages to segmented audiences
- Track engagement and measure campaign performance
- Automate communications for better efficiency
- Integrate with donation platforms and CRMs
The right tool can help a nonprofit grow its reach while staying within budget constraints.
1. Mailchimp
Mailchimp is one of the most popular email marketing platforms, and it offers a generous free plan—perfect for small to mid-sized nonprofits. Its user-friendly drag-and-drop editor, pre-designed templates, and automation features make it an excellent choice for organizations looking to save time while maintaining professional communication.
Key Features:
- Free plan for up to 500 contacts and 1,000 monthly sends
- Email automation and A/B testing
- Audience segmentation and analytics
- Integrations with fundraising platforms and CRMs
Mailchimp also offers a 15% discount for nonprofits, making its premium plans even more affordable.
2. Constant Contact
Constant Contact is known for its robust features and excellent customer support. Although it does not have a free tier, it provides a 60-day free trial and offers a discount for nonprofits.
Key Features:
- Drag-and-drop email builder
- Automated welcome emails and drip campaigns
- Event management tools
- Surveys, polls, and feedback collection
Constant Contact is ideal for nonprofits that want a platform combining email marketing with event promotion and audience engagement tools.
3. Sendinblue (Now Brevo)
Sendinblue, recently rebranded as Brevo, is an excellent option for nonprofits with tight budgets. It offers a feature-rich free plan that includes email automation, SMS marketing, and basic CRM capabilities.
Key Features:
- Free plan with unlimited contacts and up to 300 emails/day
- Email templates and marketing automation
- SMS and transactional email support
- Built-in CRM and segmentation tools
Brevo’s affordability and diverse features make it one of the best email marketing platforms for growing nonprofits.
4. GetResponse
GetResponse offers a complete marketing suite including email marketing, landing pages, and webinars. Its “GetResponse for Nonprofits” program provides a 50% discount, making it a compelling option for organizations seeking comprehensive tools.
Key Features:
- Advanced email automation and autoresponders
- Landing page builder and sign-up forms
- Webinar hosting integration
- Analytics and ROI tracking
Nonprofits that engage in educational outreach or host virtual events will find GetResponse especially useful.
5. Moosend
Moosend offers a simple, effective email marketing solution with a focus on automation and personalization. Its intuitive interface and affordable pricing model make it ideal for small nonprofits.
Key Features:
- Marketing automation workflows
- Drag-and-drop campaign builder
- Real-time analytics and performance tracking
- Custom subscription forms and landing pages
Moosend also offers a 30-day free trial and customizable plans based on your email volume rather than list size, helping to keep costs manageable.
6. Benchmark Email
Benchmark Email is designed with simplicity in mind, making it perfect for nonprofit teams that need to get started quickly. Its free plan includes essential features like email templates, basic automation, and reporting.
Key Features:
- Drag-and-drop editor with responsive templates
- Automation for follow-up emails and subscriber onboarding
- Contact segmentation and list management
- Real-time engagement tracking
Benchmark’s straightforward design and free plan are great for small nonprofits just beginning to implement email marketing strategies.
7. MailerLite
MailerLite combines power with ease of use and is a favorite among nonprofits for its sleek design and functional free plan.
Key Features:
- Free plan for up to 1,000 subscribers and 12,000 emails/month
- Email automation and A/B testing
- Drag-and-drop editor and custom templates
- Landing pages, forms, and pop-ups
MailerLite also offers a 30% discount to verified nonprofit organizations, further enhancing its appeal.
Tips for Choosing the Best Email Marketing Software for Nonprofits
When evaluating the best email marketing tools for your nonprofit, consider the following:
- Ease of Use: Choose a platform with an intuitive interface that your team can navigate without extensive training.
- Automation Features: Automating tasks like welcome emails, reminders, or donation follow-ups can save time and increase impact.
- Integration: Look for tools that integrate with your CRM, fundraising platform, or website tools.
- Analytics: Being able to track open rates, click rates, and conversions will help you fine-tune your strategies.
- Cost: Many providers offer nonprofit discounts, so take advantage of those special offers when possible.
Final Thoughts
Finding the best email marketing software for nonprofits doesn’t have to be overwhelming. With so many excellent free or discounted tools available, even small organizations can launch impactful email campaigns. Whether you’re looking to grow your donor base, promote events, or simply stay in touch with your community, there’s a platform tailored to your needs.
By leveraging one of these tools—Mailchimp, Constant Contact, Brevo, GetResponse, Moosend, Benchmark Email, or MailerLite—nonprofits can enhance their communication, increase engagement, and ultimately drive more support for their causes. Choose the one that best fits your goals and start building stronger connections with your audience today.